Three great AI-powered tech partnerships of 2025
In this article, we take a look at some innovative tech stack partner strategies across the ANZ region that have yielded exceptional results across a wide range of industry sectors.
Logistics, supply chain and AI
Earlier this year a ‘tech triptych’ between ORCA Opti, DNH Logistics and Aurora Materials resulted in an exceptional AI-powered automation solution for cyber information storage of secure records, covering transportation and handling of TGA scheduled drugs and national security items. The system is set to enable authorised personnel to monitor operations for specific trips and across entire operations while ensuring digitised information remains secure.
The partnership is set to go beyond standard logistics tracking to monitor consignments against compliance metrics with time-stamped evidence and defence-grade data protection at every step.
ORCA Opti Founder and Managing Director Kathryn Giudes said embedding compliance and safety controls will also assist potential customers in achieving compliance faster, enabling DNH Logistics to distribute products more efficiently.
“Adding in Aurora’s fluorescent tagging material and tracking creates a seamless solution that effortlessly spans physical and digital security,” she added. “In the work we are setting a new model for how compliance and security are managed in complex logistics chains across pharma, defence and other regulated sectors.”
ERP and IT infrastructure
Long-term technology partnerships can be difficult to maintain. Enterprise software changes quickly, the technology landscape evolves, vendor relationships shift, and IT leaders regularly reassess whether their providers still deliver value.
However, for REA Group, operator of realestate.com.au, a 10-year relationship with NetSuite integrator and services provider Annexa has gone from strength to strength. REA Group and Annexa started working together in 2014 when the former needed to replace its ageing ERP system that could no longer support its expansion plans.
At the time, REA Group’s ERP was end-of-life and was creating many month-end challenges. A company representative described it as effectively a series of databases that had to be loaded and reloaded multiple times to get the final results.
Annexa’s AI powered solution consolidated 26 separate databases into a single NetSuite OneWorld platform, creating a global finance system that eliminated manual consolidations and delivered real-time reporting. Month-end processes that once stretched across weeks now happen in a fraction of that time.
The partnership has since extended beyond the initial implementation. Over 10 years, Annexa and REA have built custom solutions including a CAPEX module for software project tracking, an automated dunning system for collections, Slack integration for purchasing approvals, and playbooks for acquisition integrations.
“We really do see Annexa as our partner and they are effectively an equal partner with us,” said REA Group Senior Manager, ERP, Philip Moon. “We wanted Annexa to be there with us in the trenches. They’ve become integral to the success of the platform.
“We have 10 years worth of ways of working that have evolved and developed and they run pretty slick at the moment.
“As a result, we don’t need to invest time in establishing how we work or who’s on the job. Annexa knows how REA works. Annexa knows what’s required. Annexa knows our internal controls, processes and technology stack. So they can just focus on delivering.”
Annexa Director Matthew Owens said for his company, working with a high-profile technology leader has been professionally rewarding.
“Everyone’s very proud to be working with such a recognisable brand that’s performed so well,” he said. “As a tech consulting firm, the team takes a lot of pride in working with a leader in technology and innovation and actually being able to get in there and work alongside them to challenge them on things.”
Retail media, customer data and omnichannel
Today’s shoppers move across countless digital touchpoints before buying, yet most sales still happen in stores. Until now, brands have struggled to see which campaigns actually influenced those purchases.
Amperity, the AI-powered customer data cloud, and Criteo, the global platform connecting the commerce ecosystem, recently announced a ‘first of its kind’ in ANZ solution through their partnership with MixIn by Endeavour Group.
The new MixIn solution, powered by Amperity and Criteo, brings ‘closed loop attribution’ to life, linking verified in-store sales directly to digital campaigns, giving marketers a clear picture of impact across both online and offline channels.
A 2025 study by Arktic Fox found that 96% of brands struggle to quantify the return and value of retail media investments. This solution addresses that credibility gap, while also enabling MixIn to automate and scale first-party data activation—giving beverage brands a sharper edge in the market.
“We’re proud to be part of a solution that’s setting a new standard in speed to value and measurement for the entire retail media industry in Australia,” said Bel Lloyd, Client Lead at Amperity. “Amperity’s ability to unify complex customer data is the key to what unlocks this new opportunity for measurement. Together, we’re giving MixIn as part of the Endeavour Group a differentiated offering that delivers real business value for their brands.”
