The role of AI in shaping customer data strategies in 2025
As we ease into 2025, Artificial Intelligence (AI) is no longer just a supporting player in customer data strategies.
From mass marketing to true personalisation: Gen-AI’s marketing revolution
The convergence of customer data platforms, cloud-scale analytics, and Generative AI is finally making individual-level personalisation possible.
AI, Lakehouse Architecture and Customer Data Management
Lakehouse architecture is the perfect blend of a data lake and a data warehouse, offering a unified platform that supports a wide range of data processing and analytics needs.
Maximise your ‘Olympic-Size’ ad spend with AI
Advertising during the Olympics, or any high-profile event, can be a highly effective strategy for brands looking to capture global attention.
How AI is disrupting how to calculate ‘customer lifetime value’
Calculations of Customer Lifetime Value have become ever more elaborate, mainly due to technological advances.
Celebrating AI Appreciation Day with Billy Loizou
Artificial Intelligence expert Billy Loizou uncovers why celebrating AI Appreciation Day matters in today’s fast-changing digital landscape.
Practical advice for IT to get the most out of Generative AI
This article delves into actionable insights and expert advice to help IT teams navigate the complexities of GenAI integration.
What marketers need from their tech stack in the age of Gen AI
The Arktic Fox 2024 Digital, Marketing & eComm in Focus study reveals a significant shift in investment strategies among Australian marketers.
