iCXeed achieves Advanced Tier Status within the AWS Partner Network
iCXeed, an Australian business process innovator specialising in contact centre services delivery and CX digital journey orchestration, announced today that it has achieved Amazon Web Services (AWS) Advanced Tier Partner status within the AWS Partner Network (APN). AWS Advanced Tier Services Partners are organisations recognised for proven technical expertise and demonstrated customer experience.
The designation confirms that iCXeed has certified a critical mass of AWS-certified professionals, including multiple certifications at the Professional and Specialty level, and is able to deliver capability across architecture, engineering, data, Artificial Intelligence (AI), quality assurance and project management.
In addition, being an AWS Advanced Tier Partner validates that iCXeed has demonstrated expertise deploying Amazon Connect and AI solutions at scale giving existing customers confidence they’re backed by a partner with proven capability, security and AWS-endorsed rigour.
iCXeed began its AWS journey in late 2023 as a Services Partner and subsequently achieved AWS Select Tier status in 2024, the company’s first formal accreditation within the AWS Partner Network. iCXeed has now advanced to Advanced Tier Partner status in just over two years working with clients to optimise technology powering contact centre experiences and enabling outcomes driving analytics, AI and automation solutions. During this time, the company has scaled rapidly and built a reputation for orchestrating intelligent, cloud-native customer experiences with leading analytics, AI, and automation, all deployed natively on AWS.
iCXeed will now be able to serve larger enterprises and public sector agencies that demand proven Amazon Connect and agentic AI expertise while unlocking deeper collaboration with AWS field teams, gaining access to co-innovation funding, and managing joint go-to-market programs.
“Achieving AWS Advanced Tier status is far more than a badge for iCXeed, it represents a deep partnership that sits at the heart of how we innovate for customers,” said Ryan Rayner (pictured), Co-Founder and Chief Customer Officer, iCXeed.
“Guided by AWS’s pace of invention, we work backwards from real customer pain points, then co-design, co-sell, and co-deliver solutions with AWS that turn ideas into secure, production-grade outcomes. That tight alignment means our clients, regardless of industry or size, get the best of both worlds: the global scale, trust, and innovation of AWS, combined with iCXeed’s obsessive focus on business process innovation and measurable results. It’s a combination that gives business leaders the confidence to move fast with AI, analytics, and automation, knowing they have a partner as invested in their success as they are.”
iCXeed is continuing to expand its capability in CX orchestration, spanning data analytics, agentic AI, and automation. Through its managed innovation service, it advises clients on industry-leading practices in cognitive CX while staying ahead of the rapid pace of technical evolution in this space.
Rayner said, “Strategically, Advanced Tier partner status is a foundational milestone on our path to additional AWS competencies that will cement our position as a leading global partner for end-to-end CX innovation with analytics, AI, and automation.”
This new designation places iCXeed in the top percentile of AWS partners across the Asia Pacific region, including Australia and New Zealand. While there are many AWS partners in the region, only a small subset hold Advanced Tier as services partners, and fewer still combine that status with deep specialisation in Amazon Connect, analytics, and agentic AI CX orchestration. This differentiation is particularly valuable in Australia and New Zealand, where enterprises increasingly require partners who can deliver AWS-native innovation at scale with domain expertise in customer experience.
Indeed, iCXeed was purpose-built for scale. With over 65 years of combined founder experience and a strong team of more than 80 architects, engineers, analysts, and client success leaders across the Asia Pacific region, iCXeed delivers specialised CX and AWS solutions that modern contact centres demand. By aligning its structure to the way modern contact centres operate, from client operations to learning to analytics to digital innovation, iCXeed can help clients work smarter using analytics, AI, and automation.
Rayner added, “This Advanced Tier milestone confirms that our people, processes, and certifications are engineered not just to deliver one‑off projects, but to scale innovation, analytics, and agentic AI safely and repeatably across industries, markets, and regions.
“Advanced Tier status is a launchpad, not a destination. Our roadmap is anchored on deep specialisation across the Amazon Connect family, from core contact centre modernisation to workforce engagement, analytics, and AI-powered digital channels, so customers can orchestrate every interaction on a single, cloud-native platform. We are becoming the partner of choice globally for organisations that need end-to-end capability spanning design, implementation, optimisation, and managed services for their entire customer engagement estate.”
