https://inaitoday.com/ Sun, 24 May 2026 22:08:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://inaitoday.com/wp-content/uploads/sites/20/2023/11/cropped-In-AI-Today-Favicon-32x32.jpg https://inaitoday.com/ 32 32 https://inaitoday.com/the-real-story-behind-publicis-liveramp-deal-signals-a-much-bigger-ai-shift/?utm_source=rss&utm_medium=rss&utm_campaign=the-real-story-behind-publicis-liveramp-deal-signals-a-much-bigger-ai-shift Sun, 24 May 2026 22:08:33 +0000 https://inaitoday.com/?p=194172 Publicis just paid $2.2 billion to make clear that they are now the foundation on which AI understands customers, makes decisions, and drives action across the enterprise.]]> https://inaitoday.com/why-customer-data-governance-breaks-down-without-identity-resolution/?utm_source=rss&utm_medium=rss&utm_campaign=why-customer-data-governance-breaks-down-without-identity-resolution Tue, 12 May 2026 18:52:56 +0000 https://inaitoday.com/?p=194017 The core challenge of customer data unification is not collecting more data, but connecting the data you already have into a unified customer profile that every team trusts.]]> https://inaitoday.com/the-power-of-ai-for-marketing-in-the-moment/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-ai-for-marketing-in-the-moment Tue, 12 May 2026 16:17:24 +0000 https://inaitoday.com/?p=194014 Customers expect brands to know them and respond in the moment, but most experiences still miss the mark.]]> https://inaitoday.com/amperity-turns-real-time-customer-context-into-meaningful-brand-experiences/?utm_source=rss&utm_medium=rss&utm_campaign=amperity-turns-real-time-customer-context-into-meaningful-brand-experiences Thu, 07 May 2026 01:33:47 +0000 https://inaitoday.com/?p=193958 Amperity today announced a new set of AI assistants and real-time capabilities that help organizations act on customer signals the moment they happen.]]> https://inaitoday.com/amperity-expands-australian-presence-with-aws-and-strategic-investment-in-talent/?utm_source=rss&utm_medium=rss&utm_campaign=amperity-expands-australian-presence-with-aws-and-strategic-investment-in-talent Tue, 07 Apr 2026 18:59:50 +0000 https://inaitoday.com/?p=193686 Amperity today announced a major expansion of its Australian operations, including the availability of its platform in the AWS Asia-Pacific Region.]]> https://inaitoday.com/retailers-are-missing-revenue-by-getting-personalisation-wrong/?utm_source=rss&utm_medium=rss&utm_campaign=retailers-are-missing-revenue-by-getting-personalisation-wrong Tue, 17 Mar 2026 16:56:59 +0000 https://inaitoday.com/?p=193481 New research from Amperity, the leading customer data cloud for consumer brands, offers insights into what drives personalisation effectiveness.]]> https://inaitoday.com/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-accelerate-ai-driven-enterprise-growth/?utm_source=rss&utm_medium=rss&utm_campaign=amperity-appoints-bridget-perry-as-chief-marketing-officer-to-accelerate-ai-driven-enterprise-growth Thu, 05 Mar 2026 16:43:52 +0000 https://inaitoday.com/?p=193308 Amperity, the leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer.]]> https://inaitoday.com/alignment-for-ai-success-and-women-in-leadership-what-the-experts-say/?utm_source=rss&utm_medium=rss&utm_campaign=alignment-for-ai-success-and-women-in-leadership-what-the-experts-say Wed, 04 Mar 2026 23:35:48 +0000 https://inaitoday.com/?p=193274 Organizations that treat AI purely as a technical pursuit are discovering that performance gains mean little without the leadership structures.]]> https://inaitoday.com/international-womens-day-shaping-the-future-of-work-and-ai-with-inclusion-and-diversity/?utm_source=rss&utm_medium=rss&utm_campaign=international-womens-day-shaping-the-future-of-work-and-ai-with-inclusion-and-diversity Mon, 02 Mar 2026 20:31:03 +0000 https://inaitoday.com/?p=193257 In celebration of International Women’s Day, female leaders share what it takes to shape the future of work, drive results and create clarity amidst the complexity, while expanding access and advocacy in ways that create real impact.]]> https://inaitoday.com/the-contextual-layer-why-ai-unites-marketing-and-data-engineering-teams/?utm_source=rss&utm_medium=rss&utm_campaign=the-contextual-layer-why-ai-unites-marketing-and-data-engineering-teams Thu, 29 Jan 2026 19:14:06 +0000 https://inaitoday.com/?p=192931 Data engineering teams traditionally built customer profiles while marketing teams identified attributes and audience segments.]]> https://inaitoday.com/amperity-introduces-audience-monetization-to-turn-first-party-data-into-a-new-revenue-stream/?utm_source=rss&utm_medium=rss&utm_campaign=amperity-introduces-audience-monetization-to-turn-first-party-data-into-a-new-revenue-stream Thu, 22 Jan 2026 21:11:05 +0000 https://inaitoday.com/?p=192915 Amperity today announced Audience Monetization, a new solution that helps brands unlock high-margin revenue from first-party customer data.]]> https://inaitoday.com/flydubai-adopts-amperity-to-enhance-customer-data-management/?utm_source=rss&utm_medium=rss&utm_campaign=flydubai-adopts-amperity-to-enhance-customer-data-management Tue, 20 Jan 2026 04:44:33 +0000 https://inaitoday.com/?p=192900 flydubai has partnered with Amperity as part of its ongoing transformation journey, reinforcing its commitment to driving innovation and investing in enhancing its customer experience.]]> https://inaitoday.com/amperity-launches-the-first-enterprise-customer-data-agent-that-turns-ai-insights-into-live-segments-and-journeys/?utm_source=rss&utm_medium=rss&utm_campaign=amperity-launches-the-first-enterprise-customer-data-agent-that-turns-ai-insights-into-live-segments-and-journeys Wed, 14 Jan 2026 00:36:06 +0000 https://inaitoday.com/?p=192892 Amperity today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results.]]> https://inaitoday.com/martech-experts-discuss-future-of-customer-data-platforms-interoperability-and-ai/?utm_source=rss&utm_medium=rss&utm_campaign=martech-experts-discuss-future-of-customer-data-platforms-interoperability-and-ai Wed, 17 Dec 2025 21:33:38 +0000 https://inaitoday.com/?p=192880 Amperity experts discuss what 2026 holds for innovation across customer data platforms (CDPs), interoperability and AI across the marketing technology landscape.]]> https://inaitoday.com/amperity-unveils-ai-solutions-that-turn-traveler-data-into-real-time-insight-and-action/?utm_source=rss&utm_medium=rss&utm_campaign=amperity-unveils-ai-solutions-that-turn-traveler-data-into-real-time-insight-and-action Wed, 17 Dec 2025 21:01:35 +0000 https://inaitoday.com/?p=192875 Amperity has announced Amperity for Hotels and Amperity for Airlines - purpose-built solutions that turn fragmented guest data into real-time personalized experiences.]]> https://inaitoday.com/three-great-ai-powered-tech-partnerships-of-2025/?utm_source=rss&utm_medium=rss&utm_campaign=three-great-ai-powered-tech-partnerships-of-2025 Wed, 10 Dec 2025 01:13:40 +0000 https://inaitoday.com/?p=192839 Here are some innovative tech stack partner strategies across the ANZ region that have yielded exceptional results across a wide range of industry sectors.]]> https://inaitoday.com/ai-powered-retail-media-breakthrough-in-australia/?utm_source=rss&utm_medium=rss&utm_campaign=ai-powered-retail-media-breakthrough-in-australia Wed, 10 Dec 2025 00:37:08 +0000 https://inaitoday.com/?p=192830 The martech, advertising  and retail world is abuzz with the prospect and potential that retail media brings to the sectors.]]> https://inaitoday.com/2026-trends-experts-discuss-impact-of-ai-in-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=2026-trends-experts-discuss-impact-of-ai-in-advertising Thu, 04 Dec 2025 23:43:36 +0000 https://inaitoday.com/?p=192810 This year we saw significant shifts in the way AI has impacted advertising, marketing, customer experience and audience engagement.]]> https://inaitoday.com/the-2025-retail-holiday-guide-to-ai-and-customer-data/?utm_source=rss&utm_medium=rss&utm_campaign=the-2025-retail-holiday-guide-to-ai-and-customer-data Fri, 21 Nov 2025 20:19:03 +0000 https://inaitoday.com/?p=192776 According to Amperity’s 2025 State of AI in Retail report, nearly half (45%) of retailers use AI daily or several times per week.]]> https://inaitoday.com/amperity-unveils-real-time-profiles-enabling-brands-to-recognize-and-respond-to-customers-instantly/?utm_source=rss&utm_medium=rss&utm_campaign=amperity-unveils-real-time-profiles-enabling-brands-to-recognize-and-respond-to-customers-instantly Tue, 04 Nov 2025 19:37:30 +0000 https://inaitoday.com/?p=192679 Amperity today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every live customer signal with their full historical profile, making true real-time personalization a reality.]]>